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How to Choose the Best Pet Insurance: 9 Factors to Compare

This content was paid for by an advertiser. The Emory Wheel newsroom was not involved in creating this content.

Finding the right pet insurance can feel overwhelming. With dozens of providers offering different plans, exclusions and add-ons, it is easy to get lost in policy jargon. But choosing the best pet insurance is one of the most valuable investments you can make in your pet’s long-term health and your peace of mind. 

Veterinary care in Australia continues to rise each year, and unexpected emergencies or chronic illnesses can cost thousands of dollars. Insurance helps ensure you can say yes to treatment without stressing over the cost.

Below are nine key factors to compare when choosing the best insurance for pets.

Coverage Type: Accident Only vs Accident and Illness vs Comprehensive

Most Australian insurers offer three tiers of cover:

  • Accident-only: Covers unexpected injuries such as fractures or snake bites. This is usually the most affordable level, but offers limited protection.
  • Accident and illness: Covers accidents plus common illnesses like cancer, infections or allergies.
  • Comprehensive or premium cover: Includes accidents, illness and wellness extras such as vaccinations, dental care or routine check-ups (depending on the insurer).

If you want broad protection, compare Accident and Illness or Comprehensive plans rather than Accident-only cover.

Pre-existing Condition Rules

Every insurer defines pre-existing conditions differently. Some permanently exclude any condition your pet has had before the policy start date, while others may allow a review period. If your pet has allergies, chronic ear infections or hip issues, read the Product Disclosure Statement carefully to ensure you understand what will be excluded.

Annual Benefit Limit

This is the maximum amount the insurer will reimburse within a policy year. Limits vary significantly, from around $4,000 per year up to unlimited cover (rare in Australia but increasing in availability).

If you own a breed prone to genetic conditions or are seeking strong protection against major surgery or cancer treatment, look for a higher annual limit.

Reimbursement Percentage

Different insurers reimburse a percentage of your vet bill, usually between 70 per cent and 90 per cent. Higher reimbursement generally means a higher premium, but less out-of-pocket cost at claim time.

Excess (or Co-payment)

The excess is the amount you pay toward each claim before insurance covers the rest. Some insurers let you choose your excess; selecting a higher excess can reduce your premium. Consider how often you expect to claim and choose a balance between affordability and claim value.

Waiting Periods

Waiting periods prevent new customers from purchasing a policy only when their pet is already sick. Typical wait times include:

  • Accidents: often 0 to 1 day
  • Illnesses: around 14 to 30 days
  • Orthopaedic conditions: sometimes up to 6 months

If you want immediate protection, look for insurers with shorter waiting periods or options to waive orthopaedic waiting periods with a vet assessment.

Breed-specific and Age Limitations

Some providers have breed exclusions for high-risk or brachycephalic animals, while others may restrict new policy enrolments once a pet reaches a certain age (often 8 or older). Ideally, choose a company that allows lifetime cover once insured, even if signed up at an older age.

Optional Extras and Add-ons

Wellness extras are not included in most standard plans, but some insurers offer add-ons such as:

  • Dental treatment
  • Behavioural therapy
  • Alternative therapies (physiotherapy or acupuncture)
  • Routine care for vaccinations and microchipping

Extras add convenience but will increase your overall premium.

Claims Process and Customer Service

An insurer with a fast, simple claims process can make a huge difference. Look for:

  • Digital claims submission
  • Ability to pay vets directly
  • Transparent documentation requirements
  • Local support available by phone or email

Checking independent reviews can help you understand the real customer experience.

Final Thoughts

The best pet insurance is not the cheapest or the most premium. It is the one that fits your pet’s needs, covers their risk factors and supports you when unexpected illnesses happen. Before signing, always compare policies, read the Product Disclosure Statement and make sure you understand exclusions and claim limits.

By weighing these nine factors, you will be able to confidently choose a policy that protects your pet’s health without putting financial strain on your household. Your future self, and your pet, will thank you.