“Front page of the Wheel, but it’s no big deal.”

Though making it into the Wheel isn’t a big deal for Goizueta Business School senior Eric Seti, B-school junior Matt Schwartz and College junior Dashon Catlett, their Emory Anthem has become well-known among the Emory community.

Since its release last semester, the spirited rap has garnered more than 24,000 views on YouTube and was recognized as the “Best Short Film/Music Video” by the Association of Higher Education Cable Television Administrators (AHECTA) film festival last May.

Seti, who was Production Manager of ETV at the time, had been in the process of creating a digital short for Emory’s channel when he had the idea of making the video.

He then went to Schwartz and Catlett, who created the beat and wrote the lyrics — all in one night —, respectively.

According to Schwartz, the making of the video was inspired by what he feels is a lack of school spirit on campus. He attributed this to the absence of a Division I athletic program, which he said “usually unites everyone behind our teams. We saw there was a gap there, so we wanted to create something that would bring everyone together.”

The Emory Anthem was the first ETV-produced video promoted heavily through social media outlets such as Facebook. Though the organization held a release party, Seti said that the Zeta Beta Tau brothers “weren’t sure how big it was going to be.”

In order to make the video Emory-centric, Schwartz said he included relevant themes in the rhythm of the rap, including the Coca-Cola theme song and Emory’s alma mater in both the introduction and conclusion of the song.

With lyrics referencing LearnLink, Songfest, an average GPA of 3.7 and even BBM, the song touches on Emory-related themes.

The project began fall semester last year and was introduced to the public the following semester. Dark Night Entertainment, Schwartz and Catlett’s production company, aroused anticipation among students by publicizing the video’s release date on Facebook and allowing early access to a limited group of people.

Seti said that the end of semester was an ideal time to release the video.

“Finals time is around the time when students are most often on computers,” he explained, adding that its release on Facebook provided students an excellent study break.

Schwartz said that he hopes to continue rousing school spirit with future videos, adding that he has ideas for other parodies.

As for the future of the Emory Anthem, he said a free download of the rap will be released during the next few weeks on Dark Night Entertainment’s Facebook page — so if you “go to Emory,” make sure you get the song “straight to [your] cell.”

—Contact Alice Chen.